CARCINOGENS are regularly found in shampoo, body wash, and many other personal care products
Discover the story behind this industry secret.
THE STORY
When we discovered that almost all personal care products were contaminated with carcinogenic by-products, we just couldn’t believe it. We researched the Web and found tons of information on the topic that confirmed our initial fear. Just to make sure that this was true, we had numerous products tested by an independent laboratory. The results clearly showed that most everyday products such as shampoo, body wash, conditioner, body lotion, and many others contain traces of 1,4-dioxane and ethylene oxide, two known and proven carcinogens.
This is when our jaw dropped to the floor. How can this be? How can governments across the world accept this? Do they know about it? Is anybody out there protecting us? We decided to call them to get the answer as to why they tolerate this. They stated that proven carcinogens such as 1,4-dioxane are prohibited from the list of ingredients in personal care products. We were relieved to hear this, and shared the results of our tests, which clearly demonstrate the presence of 1,4-dioxane and ethylene oxide in many well-known products, with these government officials. It was obvious to us that if these carcinogenic by-products are prohibited, therefore personal care products containing them should not be on the shelves of our local stores.
This is where the good part ends. The governments told us that while 1,4-dioxane and ethylene oxide are prohibited from the list of ingredients, they are tolerated as contaminants. WHAT? Did I hear this correctly? Does this mean that these carcinogenic by-products are prohibited and tolerated at the same time? You knew about this? You are telling me that you and the companies that manufacture these products have been aware all along that the products that I use daily contain carcinogenic by-products? And I’m supposed to be okay with this – when every single family in this country has been or will be hit by cancer? This is just wrong, totally wrong, and unacceptable! Faced with this truth, we had only one option – to take action.
So we’ve set ourselves the objective of eliminating these carcinogenic contaminants from our everyday products. Since we use many of these products daily throughout our lives, it doesn’t make sense that we be exposed to these carcinogens. We are extremely proud to present to you our new line of ATTITUDE personal care products that are completely free of 1,4-dioxane and ethylene oxide, two known and proven carcinogens.
